Birkman 101: The Birkman Method Certification Live (3 Day In-Person)

Content
7 modules

Rating

Instructor
Mark McGowan

Released
08 Dec 2025

Price
$5,000.00 USD + Sales tax

Upcoming Sessions

Description

The Birkman Method Certification focuses on building a foundational knowledge of The Birkman Method. By completing The Birkman Method Certification, you will acquire the essential expertise to effectively apply Birkman in coaching individuals and organizations, enabling them to reach their full potential and maximize their performance capabilities.

The certification program comprises three different parts:

  • Comprehensive eLearning Prep Course encompassing four- to six-hour interactive materials that include interactive activities, videos, and audio
  • 90-minute conversation on your Birkman Signature Report to build your self-awareness on your motivations, strengths, and expectations.
  • Three-day live workshop where you will develop a playbook of experiences through group activities, table discussions, case study analyses, and real-life examples related to the Birkman Signature Report. This report will serve as the central focus for discussions and scenario evaluations. You will also practice using digital resources for virtual client conversations.

To be eligible for the live training workshop, you must have completed the interactive eLearning Prep Course and the 90-minute conversation.

Attendance during the scheduled training hours is mandatory to become a Birkman Certified Professional and to earn your certificate of completion. It is crucial to give your full attention and actively participate to ensure a successful training experience for all attendees.

AGENDA

Day 1 - Confidently Lead Team and Group Activities

8:00 am – 12:00pm
Personality Typology and the Birkman Map
The Power of Usual Behavior
Impact of Perspective and Perception

The Birkman Conversation Model

12:00 pm – 1:00 pm
Lunch

1:00 pm – 5:00 pm
Defining Personal Expectations
Motivation for the Job: Interests

Exploring Deeper Applications of Interests
Mentoring and Coaching Using Insights Reports

Practice Conversation on the Map and Interests

Day 2 - Explore the Depth of Birkman with Components

8:00 am – 12:00 pm
Defining Roles of the Birkman Professional

Application of the Birkman Components:

  • Social Energy
  • Physical Energy
  • Emotional Energy

12:00 pm - 1:00 pm
Lunch

1:00 pm – 5:00 pm
Application of the Birkman Components:

  • Self-Consciousness
  • Assertiveness
  • Insistence
  • Incentives
  • Restlessness
  • Thought

Analysis of Team Dynamics Using Components

Debriefing a Group

Exploration of Component Combinations

Day 3- Develop Your Birkman Coaching Skills

8:00 am – 12:00 pm
Practice Leading Birkman Conversations with a Partner
Feedback on the Effectiveness of Birkman Conversations

12:00 pm – 1:00 pm
Lunch

1:00 pm – 4:00 pm
Driving Team Results Workshop
How to Use Birkman Career Reports
Q & A

Post Certification Meet-Ups (NEW)
During the live certification, you will learn about and practice using The Birkman Method. To address any questions that may arise after the session, the Training Department will host a monthly one-hour gathering. These sessions will provide an opportunity for participants to share experiences, gain insights from others, and ask questions regarding the implementation and interpretation of The Birkman Method.

Accelerate
Birkman also wants to accelerate your knowledge and usage of The Birkman Method by providing you with resources to begin delivering seminars and team-building exercises immediately. The acceleration includes three Birkman Map Toolkits, each with slide decks, facilitator guides, and participant materials, valued at $2000.

LOCATION
Birkman Corporate Office, 9090 Katy Freeway, Suite 450, Houston, TX 77024

POLICIES

Registration is not confirmed until paid in full.

Registration is on a first-come-first-served basis until a class is at capacity or 6 days prior to the start date, whichever occurs first.

Refunds will not be provided after registration.

Participants may reschedule to another class if there are seats available. One rescheduling request may be made within the same calendar year. A rescheduling fee may apply if made within 14 days of the start date.

For changes to course date, location, or format (classroom vs. virtual) initiated by Birkman, registered participants have the option to reschedule to a different session or receive a full refund for the paid amount.

Birkman is not responsible for any non-refundable travel expenses incurred by the registrant. Use caution when booking travel or accommodations prior to confirmation by the Training department.

Objectives

  • Develop Foundational Expertise — Gain a comprehensive understanding of The Birkman Method, including its theory, application, and interpretation across individual and team contexts.

  • Build Self-Awareness — Deepen insight into personal motivations, strengths, and expectations through a guided debrief of the Birkman Signature Report.

  • Interpret and Apply Insights — Learn to use Birkman tools such as the Signature, Insights, and Career Reports to coach individuals and teams toward higher engagement and performance.

  • Facilitate Conversations and Workshops — Practice leading effective Birkman-based coaching sessions, team dynamics discussions, and group activities using the Birkman Map and Component Framework.

  • Understand Behavioral Components — Explore how the nine Birkman Components—Social Energy, Physical Energy, Emotional Energy, Self-Consciousness, Assertiveness, Insistence, Incentives, Restlessness, and Thought—drive behavior and interpersonal dynamics.

  • Apply Learning to Real Scenarios — Engage in case studies and simulations to translate theory into actionable insights for workplace effectiveness.

  • Integrate Digital and Virtual Tools — Learn to deliver Birkman feedback and team sessions in virtual environments using Birkman’s digital resources.

Certificate

By completing/passing this course, you will attain the certificate Birkman University 101 Certificate 2026

Learning credits

CPE
24.0
1.
The Birkman Method Pre-Certification Survey
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2.
Downloadable_2025 Playbook, Reference Manual, (Digital versions of Signature Companion Guide & Conversation Cards)
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3.
The Birkman Method Certification Prep Course: Map and Interests
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4.
PREP COURSE: Components
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5.
Birkman 101: The Birkman Method Certification (3-Day In-Person)
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6.
The Birkman Method Post Certification Survey
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7.
Birkman 101: The Birkman Method Certification Post-Survey
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